Chris Loux

Owner & Chief Clarity Officer

A smiling man with glasses sitting at a desk in an office, using a laptop, with a window, a potted plant, and office chairs in the background.

I’ve been helping business owners get clarity since 2013.

It all started in Rockwall, Texas, as a copywriter for a nonprofit.

I remember my boss Alan drilling three simple principles into me:

Make it CLEAR.
Make it CONCISE.
Make it COMPELLING.

That stuck with me. Make every word count, because the right words have power.

I spent seven years in Ukraine, working with leaders from 16 countries across Central and Eastern Europe to simplify complex ideas and create effective marketing strategies.

In 2024, I launched Loux Creative & Communication to help service-based business owners supercharge their marketing with clarity and confidence.

And I’d love to do the same for you.

A happy family of three standing outdoors on a porch, with a background of green trees. The father has a beard and tattoos on his arm, the mother has long blonde hair, and they are holding their young daughter who is wearing an orange dress with white flowers.

Chris lives in Conway, Arkansas, with his wife, Vira, and daughter, Maggie.