Chris has been helping leaders get clarity since 2013.

He got his start as a copywriter for a nonprofit in Rockwall, Texas, where his boss, Alan, drilled three principles into him:

Make it CLEAR.
Make it CONCISE.
Make it COMPELLING.

That stuck with him. Make every word count—because the right words have power.

Chris spent seven years in Ukraine, working with leaders from 16 countries across Central and Eastern Europe to simplify complex ideas and create effective marketing strategies.

In 2022, he launched Loux Creative & Communication to help service-based business owners market with confidence.